GetQuanty with B2B SaaS Companies

By activating all the possible digital marketing & sales practices such as SEO, SMO
and Paid Adverts — they are able to generate a decent amount of traffic on your
website. Then, they either convert them to direct subscription online or callback by a
sales team. The Website is the strategic hub where marketing teams struggle to
attract and convert the right business targets

However, contrary to B2C Saas editors which business mostly rely on, a massive
numbers of customers with a fraction of paying users can grow without human
sales interaction often through a freemium model — B2B Saas editors are usually
providing more complex solutions that need a contact with a sales representative to
finalize the selling process and adapt the offer to the situation of each customer.

Because of the SaaS model, the entrance prices in such a segment are still pretty
low in comparison to any other field of businesses, which has led to an competition
that has grown exponentially and has become fierce — pushing to raise investments
in paid ads or search or costly marketing campaigns.

Therefore, keeping such a profitable business requires both growth with a stream of
high quality leads, and a high degree of control over the acquisition costs to
constantly monitor the ROI over time.